From nothing to signal.

 From Nothing to a Signal: The Birth of DeadWitty

There was no blueprint. No investor. No team of strategists or fashion consultants. Just me — an ordinary outsider with an itch I couldn't ignore and a head full of noise. The noise of the world being lied to. Silenced. Sedated.And that’s when the idea struck.

DeadWitty didn’t begin as a brand. It began as a signal — a quiet resistance wrapped in cotton. A way to spot each other in a world that punishes the awake. A wearable truth. Not for followers, but for the ones who’ve stopped pretending everything is fine.

I wanted to create more than t-shirts or hoodies — I wanted to create uniforms for the silenced. I imagined strangers locking eyes across cracked pavements, both wearing a symbol that says:“I see it too.”

DeadWitty is for the thinkers who can’t sleep at night.For those who watched 1984 become a manual.For those who don’t look up — because they already know.For those who feel alone in rooms full of nodding heads.For the ones who were never really asleep to begin with.

We started with a glitchy homepage, a few designs, and a logo I’ll never stop being proud of — a simple DW in a circle, always tucked away in the corner, watching. And from there, it grew.

The ultimate dream?To see DeadWitty worn by the truth community — at marches, in back alleys, on podcasts, and in places no ad would dare go.To clothe the brave, the weird, the unapologetic.If you’re reading this, you’re already part of it.

This is not fashion.This is a signal.

– Chris

Founder of DeadWitty.